A/B Testing Blog

A/B testing is when two variations of a landing page, ad, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B testing is the key to optimizing your marketing campaigns.

Read up on best practice advice in the articles below, or check out some A/B testing resources from The Conversion Marketing Glossary.

25 A/B testing mistakes that are killing your conversion rates
A/B Testing

25 A/B testing mistakes that are killing your conversion rates

By • July 8th, 2024
How to formulate a smart A/B test hypothesis (and why they’re crucial)
A/B Testing

How to formulate a smart A/B test hypothesis (and why they’re crucial)

By • July 5th, 2024
10 A/B testing examples and case studies to inspire your next test
A/B Testing

10 A/B testing examples and case studies to inspire your next test

By • July 1st, 2024
How a three-word A/B test led to triple-digit conversion growth
A/B Testing

How a three-word A/B test led to triple-digit conversion growth

By • May 20th, 2024
The 16 best A/B testing tools and software alternatives to Google Optimize
A/B Testing

The 16 best A/B testing tools and software alternatives to Google Optimize

By • March 19th, 2024
What is A/B testing? A step-by-step guide with ideas & best practices
A/B Testing

What is A/B testing? A step-by-step guide with ideas & best practices

By • March 16th, 2024
10 Questions to Ask Yourself When Your Conversion Rates Are Below Average
A/B Testing

10 Questions to Ask Yourself When Your Conversion Rates Are Below Average

By • December 7th, 2016
Design and UX Trends to Boost Conversions [INFOGRAPHIC]
A/B Testing

Design and UX Trends to Boost Conversions [INFOGRAPHIC]

By • June 8th, 2016
It’s My Form in a Box! Try This Simple A/B Test
A/B Testing

It’s My Form in a Box! Try This Simple A/B Test

By • March 10th, 2016
How One Bank Doubled ROI by Being Creative in a Conservative Industry
A/B Testing

How One Bank Doubled ROI by Being Creative in a Conservative Industry

By • December 2nd, 2015
5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs
A/B Testing

5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs

By • October 13th, 2015
Ask a CRO Expert: What Should I Be A/B Testing?
A/B Testing

Ask a CRO Expert: What Should I Be A/B Testing?

By • August 20th, 2015

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