Campaign strategy

Turn your marketing vision into reality with these strategies for researching your audience, choosing the most efficient channels, and planning a campaign that engages and converts.

Campaign Strategy

11 marketing experts share their marketing fails (and lessons learned)

August 20, 2019 . 15 minute read

Campaign Strategy
MQL vs. SQL: What different lead types mean for your business

December 14, 2021 . 10 minute read

Campaign Strategy
Black Friday isn’t dead—here’s how to use it and win more online sales

October 22, 2020 . 23 minute read

Plan your campaign

Campaign Strategy

How to create a customer journey map that works in 30 minutes (free template)

May 11, 2021 . 11 minute read

Pay Per Click
PPC keyword research 101: How to build your campaigns

June 23, 2021 . 19 minute read

Campaign Strategy
Why your marketing strategy needs a conversion funnel (and how it works)

June 3, 2021 . 13 minute read

SUBSCRIBE
Sign up for expert marketing advice—delivered right to your inbox

Understand your audience

Campaign Strategy
A marketer’s guide to managing our own projection bias

June 17, 2021 . 12 minute read

Campaign Strategy
Psychographic segmentation: A simple guide for marketers

April 30, 2021 . 11 minute read

Campaign Strategy
Demographic segmentation: What is it and how can you use it?

May 1, 2021 . 13 minute read

Shake up your marketing

Campaign Strategy
Boost your ecommerce strategy with these 10 affiliate marketing tips

July 19, 2022 . 23 minute read

Marketer Story
How Procurify scored a ton of SaaS demos with landing pages

February 25, 2020 . 14 minute read

Campaign Strategy

How to do a webinar that’s as exciting as an in-person event

July 15, 2020 . 25 minute read

All posts about campaign strategy

45 Results

The ultimate guide to running successful marketing campaigns

April 01, 2024 . 27 minute read

What is a conversion funnel and how can you optimize it?

March 14, 2024 . 19 minute read

5 ways to build an authentic brand

March 17, 2023 . 6 minute read

Boost your ecommerce strategy with these 10 affiliate marketing tips

July 19, 2022 . 10 minute read

7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns

February 17, 2022 . 5 minute read

How to Boost Landing Page Traffic with Pre-Roll Ads

December 17, 2021 . 5 minute read

How to Use Your Landing Page to Increase Brand Awareness

December 16, 2021 . 5 minute read

MQL vs. SQL: What Different Lead Types Mean for Your Business

December 14, 2021 . 5 minute read

How Automated Ad Bidding Can Help You Reach Your Campaign Goals

December 04, 2021 . 5 minute read

Geographic Segmentation: Your Landing Page Guide to Marketing by Location

November 20, 2021 . 5 minute read

1 2 3 4 5

Explore more topics

Landing pages
AI marketing
Digital content
Lead generation

START YOUR FREE 14-DAY TRIAL
Launch your best-performing campaigns with Unbounce
Start building for free