The Conversion Marketing Glossary
Conversion is more than a buzzword. It’s the key to any successful marketing campaign. Turning qualified leads into happy customers is hard work, but it doesn’t have to be so complicated. These are the terms, tips and insights you need to convert.
Explore The GlossaryA
A
C
- Call to Action
- Campaign
- Campaign Momentum
- Campaign Objective
- Clarity
- Click-Through Page
- Click-Through Rate (CTR)
- Click-to-Call Button
- Confidence Level
- Confirmation Email
- Confirmation Page
- Congruence
- Content Marketing
- Context
- Context of Use
- Continuance
- Contrast
- Control Page
- Conversation Momentum
- Conversion
- Conversion Centered Design
- Conversion Coupling
- Conversion Marketing
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Scent
- Copywriting
- Cost Per Acquisition
- CPC (Cost-Per-Click)
- Credibility