Marketing resources

Data-backed marketing insights and proven campaign optimizations—shared through guides, videos, podcasts, and more.

A/B Testing

How a three-word A/B test led to triple-digit conversion growth

March 20, 2024 . 7 minute read

Landing page optimization
Mastering ecommerce conversion rate optimization: expert tips and examples 

December 7, 2023 . 17 minute read

Lead Generation
10 creative lead gen examples sourced from marketing legends

March 8, 2023 . 16 minute read

Landing Page Optimization
You’re doing landing page testing wrong—here are 5 rules to do it right

May 17, 2022 . 21 minute read

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Discover how AI marketing can take your digital marketing game to the next level by providing you with actionable insights and automating routine tasks to save you time and money.

AI marketing
AI in review: 10 brands that embraced AI in 2023

January 15, 2024 . 22 minute read

AI Marketing
What is AI marketing? Everything digital marketing professionals need to know

March 30, 2023 . 25 minute read

AI Marketing
25 AI marketing tools to increase productivity and maximize conversions

April 6, 2023 . 19 minute read

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How to formulate a smart A/B test hypothesis (and why they’re crucial)

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How to increase your ecommerce sales: 22 actionable tips

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40 important PPC metrics to measure the success of paid campaigns

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