Paid advertising (PPC)

Get the most bang for your PPC bucks. Discover how to build must-click ads, optimize your spend, and drive traffic that converts—without breaking the bank.

Pay per click

The definitive Google Ads audit guide (with an interactive checklist)

March 15, 2024 . 22 minute read

Launch a paid ad campaign

Pay per click
Google Ads basics: A guide to setting up your first Google Ads campaign

May 12, 2020 . 11 minute read

Pay per click
How to write effective Google Ads copy for PPC (with best practices and examples)

March 13, 2024 . 18 minute read

Pay per click
PPC keyword research 101: How to build your campaigns

June 23, 2021 . 19 minute read

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Build landing pages for PPC

Pay per click
What is a PPC landing page? (With 7 real examples for Google Ads)

January 14, 2024 . 12 minute read

Pay per click
How to optimize your landing page for better PPC

September 16, 2021 . 23 minute read

Pay per click
How landing pages impact quality score on every ad platform

August 4, 2020 . 12 minute read

Pay per click
8 dynamic landing page examples and best practices

May 10, 2024 . 11 minute read

Pay per click
PPC for SaaS: How to build a winning paid marketing strategy and accelerate growth

May 13, 2024 . 20 minute read

… Can AI do it all for you?

Podcast

Unprompted: Can you build a marketing campaign using only AI?

June 6, 2023 . 33 minute listen

PPC campaigns that worked

Marketer story
How Thinkific’s using 700+ landing pages to double their saas growth this year

February 4, 2020 . 9 minute read

Marketer story
See how dynamic text on a landing page helped increase conversions by 31.4%

April 3, 2018 . 5 minute read

Marketer story
How hyper-targeted marketing helped Zola take over the wedding industry

October 1, 2019 . 16 minute read

All posts about pay-per-click marketing

114 Results

How to calculate and increase your PPC conversion rate

July 17, 2024 . 11 minute read

40 important PPC metrics to measure the success of paid campaigns

July 02, 2024 . 27 minute read

PPC for SaaS: How to build a winning paid marketing strategy and accelerate growth

June 12, 2024 . 20 minute read

B2B PPC: The ultimate guide to B2B paid search strategy

June 04, 2024 . 21 minute read

The definitive Google Ads audit guide (with an interactive checklist)

May 25, 2024 . 22 minute read

8 dynamic landing page examples and best practices

May 10, 2024 . 11 minute read

How to write effective Google Ads copy for PPC (with best practices and examples)

March 13, 2024 . 18 minute read

What is a PPC landing page? (With 7 real examples for Google Ads)

January 14, 2024 . 12 minute read

7 Best PPC Agency Software to Optimize Your Workflows

March 10, 2022 . 7 minute read

How to Use Negative Keywords to Positively Impact Your Campaign Strategy

February 24, 2022 . 5 minute read

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Explore more topics

Social media
Email marketing
Conversion optimization
Landing pages

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