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what is a hero shot conversion marketing

Hero Shot

Definition

A visual representation of your offer that demonstrates how your product or service actually works so your prospects can picture themselves using it. The hero shot is generally a photo or a video and should clearly show benefits and context of use.

Oli Gardner shares a quick tip about how you can maximize the effect of your hero shot.
“Your hero shot should sell the hell out of your product – make it clear and dominant on your landing page.”
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Resources

  1. The 5 Essential Elements of a Winning Landing Page
  2. The Anatomy of a Landing Page
  3. Best Practices to Create High-Converting Landing Pages

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