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Landing Page Headline

Definition

The first element people see on your landing page. A landing page headline should clearly convey your unique value proposition while matching the copy in the ad that was clicked and in your call to action button.

Conversion-centered copywriter Joanna Wiebe explains why your landing page headline has to be written with your call to action button copy in mind.
“If people can’t determine the purpose of your page from the headline, you’re doing something wrong.” — @oligardner
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Resources

  1. 7 Formulas for Landing Page Headlines that Practically Write Themselves (With Examples)
  2. How to Write Great PPC Landing Page Headlines
  3. 3 Essential Ingredients of Landing Page Headlines That Convert

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