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design match in ppc marketing

Design Match

Definition

A measure of how closely the visual design elements of a landing page match the ad, email or website that brought you there. The more familiar the branding and imagery is on your page, the more confident your prospect will be that they’re on the right path.

Oli Gardner discusses why inconsistent design can negatively impact conversions.
“Make sure your landing page delivers what your prospect expects to see when they click your ad.” — @brianrotsztein
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Resources

  1. 14 Inspiring Popup Design Examples to Help Grow Your Online Business
  2. 9 Landing Page Design Techniques That Will Make You a Conversion Hero
  3. The Ultimate Guide to PPC Landing Pages

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