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what is message match

Message Match

Definition

A measure of how well your landing page copy matches the phrasing of the ad or link that brought the visitor there. For PPC marketers, this means matching your ad copy to your landing page headline. Strong message match increases conversions because it reassures people they’ve come to the right place.

Oli Gardner unpacks how strong message match keeps visitors on your page and moving down the funnel.
“If your ad copy doesn't match the message on your landing page, you're disrespecting the click.”
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Resources

  1. 98% Of Your Paid Ads Are A Colossal Waste of Money
  2. The Ultimate Guide to Landing Page Copywriting
  3. Gmail Ad Fail – How Poor Message Match Can Kill Your Conversion Rate
  4. How To Write The Best Google Ads Copy (Best Practices)

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