With CallRail’s Unbounce integration and dynamic number insertion, a call tracking number is placed on each landing page and variant to help measure the success of your Unbounce landing page and your marketing.

Calls and texts are then reported as conversions in Unbounce automatically, along with detailed, session-level information including the pages a caller visited during their session, the caller’s physical location, and which specific ads and keyword that brought them to your landing page.

Track

Track and view your call and text activity as conversions in Unbounce.

Optimize

Optimize your templated and custom landing pages to drive more phone call and text message conversions.

Attribution

Associate phone number conversions to the exact variant that drove them.